Water is a natural wealth that man cannot live without. It is ideal for domestic as well as commercial uses. However, in recent decades, water has become a commodity which is exchanged for cash. Many grocery stores and other businesses have put diverse kinds of water on their shelves so that people can buy. Some of the waters are flavored, alkaline, springtime, flat, sparkling and distill.
As part of a commercial strategy, several industries bottle these kinds of water to draw buyers. Today, bottled water has become the world’s best-selling drink. If you go to a grocery store, you can find some renowned brands of bottled water such as Norwegian water, French water, filtered water, Ethical water, improved water, Fiji water, and so on.
Among all sorts of bottled water on the consumer market, Fiji’s water is considered the most famous and costly brand. This has brought up a lot of questions in the minds of people. They say why is Fiji’s water expensive? This article is here to look at this issue in more detail. We are going to tell you what Fiji Water is, the grounds supporting its price disparity and other important details.
About Fiji Bottle Water
Fiji is a renowned water bottling company based in Los Angeles, California, United States. The water originates from the artesian aquifer of Viti Levu de Divid Gilmour and was introduced on the market around 1996. Fiji’s water is made up of calcium, silica, SDT and magnesium. You can find the bottle in various sizes like 330 ml, 500 ml, 700 ml, 1 liter and 1.5 liter.
Fiji water is unparalleled from other brands of water for a few reasons. First of all, while other water brands come in the form of normal bottling, Fiji bottles come in a square form. This makes their packaging extremely appealing to customers.
Second, Fiji’s water is an artesian aquifer, so it does not require an industrial purification process. You got any idea why? The aquifer is a natural filter and protecting agent that improves the purity of the water. People who have already tasted the water can testify that it tastes great.
Fiji Water is scarce in the market because it originates from Fiji alone. Due to this factor, this brand of canned water is costly for both imports and exports. There’s a lot to say about Fiji Water, but to do justice to what we’re talking about today, we’ll go ahead.
Reasons for the Expensiveness of Fiji Bottle Water
To find out exactly why Fiji bottle water is dared in the market, we will take a close look at the resulting factors. They include transportation costs, water components, maintaining the environment, branding, market demand, packaging, marketing approach, and so on.
- Water Constituents
Fiji’s water is rich in several minerals and electrolytes such as calcium, silica, chloride, magnesium, phosphorus, sodium, SDT, and much more. All these components carry with them an electrical charge that will regulate the nerves of the body, the acid level, as well as improving muscle function.
On top of its bodily benefits, the water constituents can sustain its quality and taste as soon as it’s canned. Hence, the sustainability and richness of water is one of the factors driving up the price of Fiji bottle water.
- Transport Cost
Fiji water is estimated to travel 1,600 miles from the sea to the closest industrialized nation. To convey water from the closest industrial country to the United States, it will consume an enormous amount of time, human power and energy. The distance to be covered would be some 7000 miles.
In the end, it draws a lot of resources to move water from the Fiji Islands to the grocery stores and eventually to the homes. As such, you should expect the price of the water to be darned.
- Environmental Maintenance
The Fiji Water Firm has adopted strategies that will not exhaust non-renewable natural resources to protect the health of the environment. Their focus is on controlling the use of molded containers in the industry. That’s because there was a time when the media was disseminating gloomy information about plastic water bottles.
In an effort to stay away from such a gloomy press, Fiji turned into a green industry. This transition cost them millions of dollars. Now, the industry has substantially reduced carbon emissions in its water production process. Anyone who buys water from Fiji will feel that he or she promotes environmental health. Meanwhile, be aware that this will add to the cost of Fiji canned water on the market.
- Brand
Fiji bottle water is a well-known brand in the US, as it is served in luxury hotels, minibars, spars and classic restaurants. As mentioned above, the square shape of the Fiji water bottle distinguishes the company from its contemporaries. Most people want to have a bottle of Fiji water in their bedroom just to appreciate its aesthetics.
In an effort to maintain such a profile, the company spent a great deal of money to have their custom water bottle to a square shape. All these efforts aim to maintain the business class on the market.
- Market Demand
In the corporate sector, the higher the demand for a commodity, the higher the purchase price is going to be. There are a lot of people who are prepared to buy Fiji bottled water, regardless of the cost. Therefore, it increases the level of demand for Fiji bottle water in the market stream. The prospective buyers of this water brand are high-profile people.
- Marketing Approach
Another factor that boosts the cost of Fiji canned water is their selling schemes. They spend a lot of money to establish a viable ad network. Amongst their advertising medium are advert prints, prints ads, Internet, media ads, and so on.
Fiji water bottler also produces six unique labels for the advertising of their product. Regardless of the label you drink, in some way you advertise them. Additionally, this watermark globally fixes their product prices costlier than others. This is to make clients believe that water is of high quality due to its nature of price. Sure, the water is really high quality.
Fundamentally, these are the grounds that Fiji canned water is very costly in grocery shelves. Nevertheless, as much as it will cost the water industry to sustain their brand in the areas of bottling, quality, and other logistics, so it will affect the cost of purchasing their product.